FWD Insurance joins Worldwide Breast Cancer to change the picture of breast cancer for good in Japan.

 
 Miki Yakata, Japanese pop singer and idol AND breast cancer advocate

Miki Yakata, Japanese pop singer and idol AND breast cancer advocate

Our new Platinum Corporate Sponsor, FWD Fuji Life Ltd is working to help launch Know Your Lemons® more widely amongst Japanese women.

On October 11, FWD launched the partnership at an event in Tokyo, Japan with spokesperson Miki Yakata, Japanese pop singer and idol, formerly with SKE48. Miki received her own breast cancer diagnosis in 2018 and took time out from SKE48 to concentrate on treatment. Over 90 people attended the event.

The event received terrific coverage in major media outlets in Japan, allowing Worldwide Beast Cancer to advance our mission of educating every women in the world about breast health.

Click on the logos below to see our media in Japanese!

  Photo members, L-R:  Katsuhiko Yamaguchi, Head of Branding & Communications, FWD Fuji Life; Phan Sawai, Customer Analytics, Branding & Communications, FWD Fuji Life; Amane Fushimi, Community Care, Branding & Communications, FWD Fuji Life; Yoko Yamamoto, Tokai Branch, FWD Fuji Life; Sayaka Yoshikawa, Events, Sponsorship & Promotions, Branding & Communications, FWD Fuji Life; Maria Sakiko Suzuki, Awareness Program & PR Manager, Run for the Cure Foundation; Miki Yakata, a Japanese singer and talent (currently undergoing radiation treatment); Tim Oliver, Group Chief Customer Experience and Marketing Officer, FWD Group; Atsumi Mizuno, Training Dept., FWD Fuji Life

Photo members, L-R: Katsuhiko Yamaguchi, Head of Branding & Communications, FWD Fuji Life; Phan Sawai, Customer Analytics, Branding & Communications, FWD Fuji Life; Amane Fushimi, Community Care, Branding & Communications, FWD Fuji Life; Yoko Yamamoto, Tokai Branch, FWD Fuji Life; Sayaka Yoshikawa, Events, Sponsorship & Promotions, Branding & Communications, FWD Fuji Life; Maria Sakiko Suzuki, Awareness Program & PR Manager, Run for the Cure Foundation; Miki Yakata, a Japanese singer and talent (currently undergoing radiation treatment); Tim Oliver, Group Chief Customer Experience and Marketing Officer, FWD Group; Atsumi Mizuno, Training Dept., FWD Fuji Life

About FWD Group
FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, and Japan, offering life and medical insurance, general insurance and employee benefits across a number of its markets.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group. For more information please visit WWW.FWD.COM